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Other Projects

Throughout my education, I completed a number of projects to refine my strategy, design, and presentation skills.

GU Humanities Communications Strategy

  • Created and designed a 12-page communications plan tailored to the Humanities Department at Georgetown to promote social media engagement, donor outreach, and visibility for the humanities

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Proctor & Gamble Case Study

  • Examine recent controversy of P&G plastic sachet use and pollution protests

  • Was assigned the strategy to maintain current sachet use and evaluate other ways to promote P&G and their current business practices

  • Created mockups for actual campaigns and use real brand guidelines to design an appropriate slide presentation (select slides shown)​

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Luxury Hotel Logo Research

  • Analyzed over 30 logos from luxury brands on the highest earning hotels to research brand trends on luxury hotels​

  • Identified 3 majors aspects that the logos have in common to convey their brand to their customers

  • Presented my findings to 32 people to explain the future trends of luxury hotel brands

© 2025 by Grace Lee.

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